It is a marketing component which uses internet and digital appliances like computers, mobile phones and other services to promote. Digital marketing is a process of product promotion using electronics gadgets. It uses multiple technologies and channels that impart an access to an organization to analyze content, strategy and campaigns. It is a process to connect with customers through digital media. SEO is a marketing tool that will contribute in order to attain a highest possible ranking of a web page or website. Content, user engagement and inbound links are the prerequisites for digital marketing.
Parts of digital Marketing :
- SMM
- SEM
- SEO
- Content Marketing
- Marketing Automation
- Email Marketing
- Digital Advertising
Procedure to follow in Digital Marketing :
- Online Presence is must
- Latest trends should be known
- Creativity use
- Connect with peoples
- Acquire Knowledge about Analytics
- Count on Experience
Philip Kotler, an American professor is known as the father of digital marketing and has penned 60 marketing books so far. We do marketing of a person, business or service by exploring social media, SEO, PPC and email. It is the most demanding skill of today’s world. There are three types of digital media – Owned Media, Paid Media and Earned Media. You can opt for Digital marketing as your career as the demand is quite high with the specialization in skills like SEO and SEM. Digital media is to help gather information from our friends and families in an easier and efficient way.
Examples of Digital Media :
- Software
- Digital Video
- Websites
- Digital Data
- Digital Images
- Web Pages
- Databases
- Video Games
- Social Media
- Digital Audio (MP3)
- Electronic Books
- Electronics Documents
Role of Digital Marketing :
It helps to grow your business by creating huge traffic, leads generation and sales people concerned with following people who are looking for your products and services. We can easily reach a cost effective targeted audience. Pradeep chopra, Harsh Agarwal, Sorav Jain and Jitendra Vaswani are top five digital marketers in India to be followed
Google Ads are the famous types of digital marketing that will help to grow small businesses or startups. It is organized in the PPC model and it simply means you need to pay for each page per click. Digital Marketing is a combination that will revolve around 5Ds :
- Digital Platform
- Digital Device
- Digital Data
- Digital Media
- Digital Technology
If you want to be a digital marketer you need to invest your precious 9-12 hours on a daily basis. As it is a lucrative domain and there is an immense scope of growth especially in content writing and SEO by adapting latest changes accordingly.
Online Promotions of Brand :
- Method of promoting brand by publishing forum, blogs, articles, news, spreading links and advertising among target audience.
- Top ranking can be achieved by sharing and creating audios, videos and pictures
- By putting promotional offers, branded text, multimedia content as per customers need